What is an opt-in page?
An opt-in page is a separate page hosted on your website. Its secret is that it is, in its turn, hosting an offer, a sales ad; it is a call to action which encourages people to sign up and benefit from a certain service. The page has to have a form (preferably at the bottom of the page) which those interested can complete in order to get more information, buy or subscribe. The form should require details such as: the person's name and surname, their e-mail address and other relevant contact information.
It is highly important that the squeeze page should not be on a page where other content is. It needs to have its separate existence in order not to distract visitor's attention.
Steps to create effective opt-in pages
The main goal of such a page is to attract more prospects and to turn the current prospects into buyers.
1. One of the tricks writers & project managers can use is to offer people something for free. For example, when subscribing to a workshop, visitors should be offered some free gifts in the form of videos, e-books or infographics - this contributes to helping them make a decision. And when people get something for free in exchange for a subscription, they usually tend to think twice before leaving the page.
2. The website on which the squeeze page is hosted should advertise for the offer. Using a hook to catch readers' attention can be a really effective technique. There is also a possibility to add images and photos and even GIF documents. It has been demonstrated that one of the best places to display the 'hook' is on the upper right corner of the Home page.
3. In what regards the text of the opt-in page, it definitely has to grab readers' attention, but a page filled with lots of text will not keep a reader reading. It has to be engaging and interactive. This is why it is important to add a video, some relevant images and, optionally, an audio file. People don't have the patience to look over the entire video or to play the audio file, but having them on the website means that you care about the product or service that you are promoting - it gives an overall professional edge to the business.
4. At the end of the promotional text add a privacy policy in which to ensure readers and prospects that their information is safe and will be kept private.
Text is of vital importance
Text sells, and that's a general rule, no matter what offer is at stake. So in order to have killer text that increases sales, relate to your audience. Use the words "you" and "your", highlight, bold and play with fonts. Identify with the readers and identify their pain - at the same time offer solutions to their problems and give a short insight into what they are going to learn or receive (make sure it is relevant to their 'pain').
As a conclusion, there are several important things to be taken into consideration when creating a squeeze page. These tips on how to create effective opt-in pages will give a boost to everyone who is planning to build one from scratch or to make some modifications to an already existing page.
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