Should You Outsource Your Blog?

Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, that their ideas won't be accurately or completely portrayed by someone else. Or they're concerned that the blog won't seem genuine if another person writes it.

Wait a minute. We're talking about B2B blogs here, not personal experiences from your trek through the Amazon! Your company's blog serves very different functions than your personal one. The most important features of a corporate blog are

Perfecting company image Driving traffic to website Consistency in frequency and messaging Professional, thoughtful content

When all of these needs are met, your corporate blog will be a strong cornerstone of your content marketing. You can use your blog to promote new products or to offer best practices for your clients. A corporate blog is a great source of other social media posts, too; just grab a quick stat or quote and off you go to Twitter!

However, the stakes are high. The blog is a reflection of your company's values and goals. It's often prospects' first interaction with your brand; you want to make a good impression! The blog needs to be informative and engaging to attract readers. An effective blog offers advice, tips, and valuable information to clients, and it educates prospects about your company and services. Considering how important your corporate blog is and how many roles it fills, making sure it's done consistently and up to your standards is essential.

You don't want just anyone to write for your company, but you may not want to take on yet another task in your already busy workdays.

The right content marketing vendor for your blog will bring experience and expertise to the table. Outsourcing offers some advantages that you may not have even considered:

A different perspective will bring fresh subjects/angles to light. Blog writing is specialized writing and requires specific skills for success. Your online presence continues, even when you're on vacation or overwhelmed with other tasks.

Don't feel guilty for asking for help with your blog. It's an important point of entry into your company. It's critical that your posts are written consistently, professionally, and thoughtfully, and with the right outsourcing partner, you can make all that happen without taking on the entire task yourself.

Is LASIK Right For Me?

The subject of LASIK is a very interesting one. There is a lot to investigate and understand about the process of getting your vision corrected through laser surgery. I hope this article helps to point you where you need to go to do the best research. There are both pros and cons to consider before submitting to this type of surgery.

First, if you are already firmly set in your decision to have LASIK, read these pointers:

1. Make sure you go to a doctor who uses the new Interlase laser for making the corneal flap.

Why? Because the Interlase is 100 times more precise than the "old fashioned" method of using a microkeratome to cut the initial flap. Many speculate that most of the problems that come from LASIK surgery have been due to the impreciseness of the microkeratome device used to cut the cornea.

2. Most definitely insist on a custom wavefront laser to do the actual reshaping of the cornea.

Why? Because the custom wavefront can get rid of what is called higher order aberrations.

What does this mean to you? It means much sharper vision after the surgery and a significantly reduced chance of having halos, starburst and other "complications" from LASIK.

Repeating: Make sure you go to a surgeon who is using both Interlase and Custom Wavefront technology to do LASIK surgery. Relatively few practices have these new technologies. Consider that surgeons who invest in these technologies may have more of your interests at heart.

One of the top 5 LASIK surgeons lives in Kansas City. Check out his site: durrievision Look at the information on his site including the videos where he explains what LASIK is all about. Compare your perspective surgeons website to his and you may detect a difference.

Next, you should be aware of the potential problems of LASIK surgery as you review surgical eyes - you may find that these horror stories came from procedures that didn't use interlase and custom wavefront technology together. See-there is a reason to go with the newer technologies. You can email the people on this site and ask them questions about their procedures and the complications that they faced or are still facing.

One of the problems with LASIK, has been the LASIK 20/20 phenomenon. Some people do technically see 20/20 after the procedure but it is not normal. Instead, it is hazy or blurred. This is probably due to the higher order aberrations mentioned earlier. That is why it is important to get custom LASIK done. The custom wave front lasers can remove those aberrations, hopefully allowing you avoid the LASIK 20/20 phenomenon.

If your doctor says that you don't need the custom treatment, I would ask him if he has a custom wave front machine. There may be a few legitimate reasons to not have the custom procedure done, but I seriously doubt there are many.

If he doesn't have such a machine, I would wonder if his recommendation is based on the best thing for you as the patient. It always pays to get a second opinion anyway and in this case, you should.

These are your eyes that we are talking about and you owe it to yourself to get educated on every aspect of this surgery before undergoing treatment. The surgical eyes web site mentioned above is worth investigating. You need to know what could go wrong and how to choose a doctor and equipment that will allow you to avoid problems.

I will say it again. Try to go with Interlase to cut the corneal flap and try to go with a custom wavefront laser to reduce your risk of complications! I cannot stress this enough.

I went through a screening process to get LASIK done and was categorized as an excellent candidate. They even wanted me to participate in a study program that would save me about $600. I still turned it down. In the end, I decided that I didn't want to get my eyes lasered.

Of course, there is something to be said about not wearing glasses or contacts anymore and there are many happy patients out there. I just want you to be aware of both the pros and the cons.

Do you really need to have LASIK done? I think its worth it to investigate natural vision therapy and see what you can do about correcting your vision naturally before permanently etching your current prescription into your cornea.

Many people have gotten results from vision therapy. A few have even gotten rid of their glasses and /or contacts forever. An industry insider has informed me that this does happen but not very often.

There are a couple of books to check out on natural vision improvement if you are interested in that alternative. Relearning to See by Thomas Quakenbush is one that comes to mind.

The original pioneer in vision improvement was Dr. Bates. He was an early 20th century ophthalmologist who really stuck his neck out to go against the prevailing theories of the day (that still persist). Many of the people who he helped were very grateful, Im sure.

I have dabbled with naturally improving my vision. I have experienced a decrease of tension, but I have not recovered 20/20 vision. This type of improvement does take work and determination.

That is why there is LASIK today; everyone is different in their wishes and expectations. If you are in a hurry and you don't mind the permanent etching of a prescription in your cornea, LASIK might be for you.

I hope this helps you on your quest to learn more about LASIK Surgery and point you in the right directions to gain more information so that you can make an informed decision before deciding to undergo this often expensive elective procedure. Below the disclaimer you will find a link to additional information.

This article is for informational purposes only and is not meant to diagnose or suggest treatment for any health condition. Please consult a health care professional if you have or suspect you have any health related problem for proper diagnoses and treatment.

"The Psychological Immune System" by Herman Kagan: Book Reviews

The Psychological Immune System by Herman Kagan AuthorHouse (2006) ISBN 1420890050 Reviewed by Paige Lovitt for Reader Views (8/06)

"The Psychological Immune System" was written to educate us on how the psychological immune system ties into the biological immune system. The author takes his theories beyond the individual's functioning system and applies it to larger groups and organizations. Dr. Kagan extensively researched this topic and is well referenced. He also uses personal anecdotes to illustrate some of his points. This makes the information more interesting and the concepts easier to grasp.

If we have a healthy functioning psychological immune system, we are able to use our emotions to guide us into making good decisions. Dr. Kagan states, "It seems we comprehend life's events through their emotional impact on us, and our emotions act as warning signals for the dangers we encounter." Therefore, it is important that we maintain a healthy functioning system. As with our biological system, which functions to keep us alive, we need both systems to be healthy and for our survival. When our biological systems start failing, we get diseases and end up either in poor health or dead. When our psychological immune systems are not functioning properly we can make poor choices that are detrimental to our survival.

"The Psychological Immune System" is incredibly interesting and informative to read. Dr. Kagan includes a lot of anthropological information to show us how we evolved in this manner. He mentions historical events and cultures that are influenced by his theories. He also discusses how other creatures in the animal world are also guided by this system. While the information presented is informative enough to be used as textbook material, it is written in such a way that a non-student would enjoy reading the material for personal growth and to gain a better understanding of themselves, others, and different societies.

I highly recommend this book to people who are interested in self-growth, anthropology students, parents, and teachers. It is definitely well worth reading. The information gained can be useful for improving yourself, or for understanding how to guide others.

5 Top Tips To Win More With Any Lottery

Here's 5 top tips to bear in mind next time you complete your lottery playslip. They won't increase your CHANCES of winning - because ONLY more entries can do that.

BUT they can significantly increase the AMOUNT you win when your numbers do come up.

How?

Because all 5 lottery tips are based on avoiding the way a lot of other people pick their numbers. If you pick lottery numbers the same way as most people do, then when you hit the jackpot, you share that prize with everybody else who picked the same numbers.

That can turn a jackpot pool of millions into a prize of just thousands! It happens all too often - so please don't let it happen to you.

Here's those quick tips for making sure that your lottery jackpot is the life changing sum you are looking for:

[1] Don't pick numbers that have already won, especially not from recent draws. Many players believe that winnings numbers are somehow lucky and therefore more likely to come up. Of course that isn't true, but a lot of people do it.

[2] Don't pick numbers based on an arithmetic sequences, such as 3, 6, 9, 12, 15, 18, or 01, 11, 21, 31, 41, 49. People like number patterns - you would be stunned at how many people pick this way every single week.

[3] Don't pick numbers according to a 'tip' service. Just imagine how many other people will use the same numbers!

[4] Don't pick numbers purely according to family birthdays. Enormous numbers of lottery players choose the day of the birthday of family members when selecting lottery numbers. But there are only 31 days at most in a month - which means an awful lot of people pick all their numbers in that range.

[5] Don't make a pattern on your playslip. Diagonal or straight lines in any direction, star shapes, boxes, zig-zags etc. You might think who else would do that? The answer is anywhere from tens of people to tens of THOUSANDS of people!

The easiest, fastest way to pick better lottery numbers, is to pick them totally at random. So pull scraps of paper out of a bag. It won't guarantee NOT picking a 'bad' set of numbers, but at least there's a good chance you won't be sharing your lottery millions with a hundred other 'lucky' winners.

Are you ready for more tips on how to win more often when playing the lottery?

If so then read below for a free report that uncovers the biggest mistakes most lottery players are making, and how you can avoid them.

Coping with a Serious Data Loss from your Computer Hard Drive

Data loss is an expensive reality. It's a hard fact that it happens more often then users like to admit. A recent study by the accounting firm McGladrey and Pullen estimates that one out of every 500 data centers will experience a severe computer disaster this year. As a result, almost half of those companies will go out of business. At the very least, a data loss disaster can mean lost income and missed business opportunities. The other side of data loss is the psychological and emotional turmoil it can cause to IT managers and business owners. Despair, panic, and the knowledge that the whole organization might be at risk are involved. In a sense, that's only fair, since human error is one of the two largest contributing factors in data loss. Together with mechanical failure, it accounts for almost 75 per cent of all incidents. (Software corruption, computer viruses and physical disasters such as fire and water damage make up the rest.) Disk drives today are typically reliable. Human beings, it turns out, are not. A Strategic Research Corp. study done in 2000 found that approximately 15 per cent of all unplanned downtime occurred due to human error. A significant proportion of that happened because users failed to implement adequate backup procedures, either having trouble with their backups, or having no backup at all. How does it happen that skilled, high-level users put their systems - and their businesses - at such risk? In many cases, the problem starts long before the precipitating system error is made, that is, when users place their faith in out-of-box solutions that may not, in fact, fit their organization's needs. Instead of assessing their business and technology requirements, then going to an appropriate engineered solution, even experienced IT professionals at large corporations will often simply buy what they're sold. In this case, faith in technology can be an vice instead of a virtue. But human intervention itself can sometimes be the straw that breaks the technology's back. When the office of a Venezuelan civil engineering firm was devastated by floods, its owners sent 17 soaked, mud-coated disks from three RAID arrays to us in plastic bags. A tough enough salvage job was made even more complex by the fact that someone had frozen the drives before shipping them. As the disks thawed, yet more damage was done. (After eight weeks of painstaking directory-by-directory recovery, all the data from the remaining fifteen disks was retrieved.) Sometimes, the underlying cause of a data loss event is simply shoddy housekeeping. The more arduous the required backup routine, the less likely it will be done on a regular basis. A state ambulance monitoring system suffered a serious disk failure, only to discover that its automated backup hadn't run for fourteen months. A tape had jammed in the drive, but no-one had noticed. When disaster strikes, the normal human reaction is panic. Because the loss of data signifies critical consequences, even the most competent IT staff can jump to conclusions, and take inappropriate action. A blank screen at a critical time can lead to a series of naive decisions, each one compounding the preceding error. Wrong buttons get pushed, and the disaster only gets worse. Sometimes the pressure to correct the system failure speedily can result in an attempt to reconfigure an entire RAID array. IT specialists are typically not equipped to deal with crisis modes or data recovery techniques. Just as a good physician is trained to prolong life, the skilled IT specialist is trained to keep the system running. When a patient dies, the physician turns to others, such as nurses or counselors to manage the situation. When significant data loss occurs, the IT specialist turns to the data recovery professional. Data recovery specialists are innovative problem solvers. Often, the application of basic common sense, when no-one else is in any condition to apply it, is the beginning of the journey towards data recovery. The data recovery specialist draws on a wealth of experience, married to a "never say die" attitude, and a comprehensive tool kit of problem-solving procedures. Successful recovery outcomes hinge on a combination of innovative logistics, applied problem-solving, and "technology triage," the process of stabilizing an affected system quickly, analyzing and treating its wounds, and preparing it for surgery. The triage process sets priorities, such as targeting which files are needed first or which are absolutely vital to the functioning of the business, and establishes whether files might be recovered in less structured formats (such as text-only), which may be desirable when time is crucial. The art and science of professional data recovery can spell the difference between a business' success or its failure. Before that level of intervention is required, though, users can take steps to ensure that the probability of a data loss disaster is minimized. Basic to any business technology plan is a regular fire-drill procedure. Back-up routines may be in place, staff may assigned to specific roles, hardware and software may be configured - but, if the user isn't completely sure that everything works the way it should, a data loss event is inevitable. Having adequate, tested, and current backups in place is critical. A hardware breakdown should not be compounded by human error - if the malfunctioning drive is critical, the task of dealing with it should go to a data recovery professional. Just as data loss disasters are rooted in a combination of mechanical failure and human error, so, too, the data recovery solution lies in a creative marriage of the technological and the human. The underlying philosophy of successful data recovery is that technology is something to be used by human beings, not something that uses us.

Extending Consumer Credit Requires Compliance With Federal Laws

It is important for any prospective business purchaser to perform due diligence in researching a potential target business. Some of the documents you will need to collect and review in your analysis of whether a particular business would be a good acquisition include the following types of documents.

NOTE: THIS IS ARTICLE IS FOR INFORMATIONAL PURPOSES ONLY. IT IS NOT INTENDED TO BE CONSTRUED AS LEGAL ADVICE.

1. Corporate and Organizational

o Certified copy of articles of incorporation and bylaws of company and subsidiaries as currently in effect;

o Partnership agreement and any amendments thereto;

o A copy of the most current organization chart available of the company;

o A list of states and foreign countries (if any) in which the Company is qualified to do business; and

o All names under which the company has done business in the past five years; this includes registered and unregistered trademarks, fictitious name statements (commonly referred to as "d/b/a filings").

2. Financing Documents

o All loan agreements, debt instruments, and other financing instruments, and all related material documentation, to which the company is a party.

o A list of all mortgages, liens, pledges, security interests, charges, or other encumbrances to which any property (real or personal) of the company is subject and all related material documentation;

o Schedule of all short-term and long-term debt (including capitalized leases, guarantees, and other contingent obligations).

3. Financial Statements

o All audited and un-audited financial statements;

o Brief description of contingent liabilities involving the Company, such as pending lawsuits and threatened litigation;

o Name of accountants and length of relationship with accountants; indicate whether the accountants own any interest in or hold any position with the Company or its subsidiaries;

o Budgets, business plans or projections (for the Company and any of its subsidiaries) made on a quarterly, annual or other basis during the past 3 fiscal years.

4. Contracts & Leases

o Real estate leases. Consider the term of the lease and the quality and location of the space and decide whether your business needs would be satisfied;

o Equipment leases;

o Purchase and sale contracts for goods and services [uniforms; food suppliers]

5. Tax Matters

o Are back taxes owed?

o Are there any pending tax suits?

o Does any local, state or federal taxing authority have any liens against the real property or business personal property you would be acquiring? If so penalties, interest and attorney's fees could greatly increase the cost of satisfying the tax lien.

6. Identities of All Directors, Officers & Shareolders

o You ought to perform a background check on each of these people to see whether there is any pending litigation against them.

7. Owned Real Estate

o Need a list of owned real estate to help in valuing the business and determining liabilities.

8. Insurance

o You would want to have copies of the insurance policies, as well as the name and contact information for the insurance agent, going back four years from the time of purchasing the business. Check to see whether the insurance policies would cover you, as the new company, for any damages alleged to have occurred before you acquired the business.

Finally, many other factors related to financial and other matters must be considered before taking the plunge.